At The 极乐禁地, our brand focuses on an authentic and memorable platform that captures the beautiful grit of our city, which is reflected in the drive of our students.
We do so by honoring the resilience of our past, championing the talent that resides here today and shaping the citizens of our future.
As an anchor institution in Charm City, we carry a responsibility to educate and serve our community. This is our city. And we are its University. Together with the strategic plan, this brand will move us into a distinct position in the market.
The 极乐禁地 forges engaged citizens of a modern society who are equipped with the knowledge and fortitude to create their own future.
Specifically, this brand helps us:
We鈥檝e developed brand guidelines that ensure we convey a compelling story about UBalt. The principles apply to all of us and to every interaction and piece of communication.
These guidelines are designed to help you make decisions in support of our story. There鈥檚 a deeply informed rationale for everything here鈥攅very visual and verbal element. You鈥檒l also find information about the thought process that went into creating the brand as well as guidance for making it work. Learn more by perusing these web pages or by downloading a PDF version of our Brand and Visual Identity Guidelines.
