Associate Professor of Strategic Management
Awards and Honors
Yale Gordon Distinguished Teaching Professorship
Education
Ph.D., University of North Texas
M.B.A., Southern Methodist University
B.S., Oklahoma State University
Dr. William (Bill) Carter, Associate Professor of Management, brings over two decades of industry experience and leadership to his teaching of the capstone management courses at the Merrick School of Business. After graduating from Oklahoma State University and completing an MBA degree at Southern Methodist University, Dr. Carter began his career in the management consulting field. Over a career spanning more than two decades, he worked through a variety of marketing management roles up to the position as Vice President of Marketing and Strategic Planning for a large privately held specialty consumer products firm. Dr. Carter has also owned and operated his own small business.
Grounded in his experience in top management at a firm facing significant market change, Dr. Carter's primary research interests relate to questions about how firm's respond to and strategize around radical technological developments. With a scope that addresses established incumbent firms all the way through inventors attempting to launch radical new technologies, Dr. Carter's research aims to advance scholarly understanding of the range of variables affecting strategic adaptation as well as to advance prescriptive theory to improve decision making by executives and entrepreneurs whose firms face major external changes. This research focus has recently emphasized the intersection of artificial intelligence systems and strategic decision-making in organizations. Dr. Carter is also an active contributor to research and practice development in the area of teaching and learning in the management field.
The primary area of Dr. Carter's teaching is Strategic Management, the integrative capstone course for all business school students. He enjoys the experience of helping students bring together all of their prior education and pertinent work experience to gain an understanding of the 'big picture' of analyzing and managing organizational performance. Dr. Carter has been an early leader in integrating artificial intelligence into his classrooms, both to advance students鈥� knowledge and skills with the technology and as a tool to advance their class, and lifelong, learning capabilities.
Refereed Journal Articles
Carter, W., & Wynne, K. (2024). Integrating artificial intelligence into team decision-making: Toward a theory of AI-Human team effectiveness.. European Management Review.
Carter, W., & Pezeshkan, A. (2023). The Complexity of Entrepreneurial Ecosystem Evolution And New Venture Policy: The Case of The U.S. Commercial Space. Technological Forecasting & Social Change.
Carter, W. (2020). Putting choice in the spotlight to advance theory on organizational adaptation to technological discontinuities. Organization Management Journal.
Carter, W. (2020). Tackling weaknesses in students' financial analysis capabilities: A value-based exercise for strategic management courses. Management Teaching Review. online first(Feb 2020), 1-11.
Carter, W., & Wynne, K. Management and Organizational Teaching Society, "Make the case for it! Custom teaching cases in minutes using generative AI," Salem MA. (2024).
Carter, W., & Wynne, K. Management and Organizational Teaching Society, "Give it amother go: Mastery teaching and second-chance grading," Jacksonville, FL. (2023).
Carter, W., & Wynne, K. Management and Organizational Teaching Society, "Learning through loops: Feedback as a powerful teaching tool," Jacksonville, FL. (2023).
Carter, W., & Pezeshkan, A. Academy of Innovation, Entrepreneurship, and Knowledge Conference, "The complexity of entrepreneurial ecosystem evolution and new venture policy: The case of U.S. commercial space ecosystem," Seville, Spain. (2022).
Carter, W., Wynne, K., & Stickney, L. T. MOBTS annual conference, "Is there a point to your points? Best practices in grading structure design," Management and Organizational Teaching Society, Pomona, CA. (2022).
Schmidt-Wilk, J., Carter, W., Hannah, S., S, G., & Leigh, J. NAMS annual conference, "Demystifying the publication process," North American Management Society, virtual. (2022).
Schmidt-Wilk, J., Carter, W., Donovan, P., Fender, M., Stickney, L. T., & Teckchandani, A. Management and Organizational Teaching Society Annual Conference, "Getting Published in MTR: Editor and Reviewer Perspectives," Management and Organizational Teaching Society, virtual. (2021).
"A Sociotechnical Theory of Competitive Advantage through Human-AI Collaborative Strategic Decision Making" (Writing Results)
An output from sabbatical; Preparing for special issue of Strategy Science (tier 3) journal.