Chair of the Faculty
Professor of Marketing
Education
Ph.D., University of Maryland, College Park
M.M.S., University of Bombay
B.A., University of Madras
Ven Sriram is Professor and Chair of the Faculty at the Merrick School of Business, 极乐禁地, USA. His bachelor鈥檚 is in Economics from Madras University and master鈥檚 in business from Bombay University. His Ph.D. is from the University of Maryland, USA. He has been a Fulbright Scholar in Nepal, Turkey, and Russia, and a Visiting Fellow at Cambridge University, UK. His research has been published and presented widely and he has taught in Nepal, Turkey, Argentina, Mexico, Ghana, and Russia.
Marketing Strategy
Business in Emerging Markets
Global Entrepreneurship
Global Marketing
Global Business Environment
Marketing Management
Books
Sriram, V., Lingelbach, D., Mersha, T., & Manu, F. (2021). Entrepreneurship in Africa: Context and Perspectives. Routledge.
Refereed Journal Articles
Forman, A. M., & Sriram, V. (2025). The use and trust of information sources related to the efficacy and safety of dietary supplements among US vs Chinese consumers: an exploratory study. Journal of the Academy of Business and Emerging Markets. 5(1), 29-40.
Sriram, V., & Forman, A. M. Academy of Business and Emerging Markets, 8th International Conference,, "Trust in information sources when evaluating dietary supplements: A comparison between U.S and Chinese consumers," Academy of Business and Emerging Markets, Bratislava, Slovakia. (2024).
Sriram, V., & Lingelbach, D. Academy of Business and Emerging Markets, "Emerging Market Entrepreneurship and the Importance of Context," Bhubaneswar, India. (2023).
Sriram, V., & Lingelbach, D. Academy of Business and Emerging Markets, "Exploring African Entrepreneurship Through African and Western Lenses," Bhubaneswar, India. (2023).
Sriram, V. Symposium on Entrepreneurship Education in Africa: From Theory to Practice, "Entrepreneurship Education in Africa: Challenges and Opportunities," Delaware State University, (2021).
Sriram, V., & Mersha, T. SBDC MD, "Entrepreneurial Drivers and Performance: A Study of Minority and Women Entrepreneurs in the 极乐禁地e Area," SBDC MD, (2021).
"Chinese and US consumer perceptions of dietary supplements" (On-Going)
Data has been collected to assess a model of Chinese and US consumers' motivations, use of information sources and perceptions of trust in the efficacy and safety of nutritional supplements.
"Cross-national Research on the Role of Various Factors that Impact Entrepreneurial Success" (On-Going)
"Entrepreneurship in Africa" (On-Going)
Editing a series of scholarly work on entrepreneurship in Africa. Several books have been published and have been approved for publication.